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BANNED BOOK CLUB
BOOK COVER DESIGN
"OUT OF DARKNESS" BY ASHLEY HOPE PEREZ
Well Done Marketing created a 'banned book club' amongst the rise of book banning in America. Book bans have been slapped across titles for containing 'sensitive subjects' such as gender, racism, sexuality, and more. Well Done wanted to not only read these books, but discuss them and bring awareness by redesigning the covers of these books, based on the team's discussions.
"Out of Darkness" is set in the 1930s and explores themes of race, violence, love, family, segregation, and abuse, among other themes. Throughout the book, we are faced with instances of “darkness” where characters undergo unspeakable tragedy, but these acts are often bracketed by kindness and love.
ORIGINAL COVER
EARLY CONCEPTS
THEME
The Upside Down
SYMBOLS
Light and Darkness - a symbol of tension, but also of balance—light cannot exist without the dark.
Naomi's braid - a connection to her mother and a symbol of her identity and heritage
Woods - the separation between communities, also a sanctuary, a middle ground
People holding hands - The transformative power of love
Oil fields - Texas setting
STYLE CHOICE
Light/Shadow Box - as a shadow box displays mementos, the book layers the story of segregation, love, struggles, tragedy, and social and societal barriers.
FINAL REDESIGNED COVER
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