ACLU Indiana
VIDEO, DIGITAL, SOCIAL, PRINT
LETS TALK ABOUT ABORTION CAMPAIGN
Legislating an abortion ban isn’t as simple as it sounds—because health care, especially reproductive health care, is personal and complex. We’ll show that politicians interfering with our healthcare decisions is something Hoosiers across the political spectrum should fight against. This glimpse of a jarring future will spur our audience to take action. We will use the :30 as an opportunity to illustrate the limitations pregnant people and their loved ones are faced with now that they no longer have abortion access.
Each :15 will focus on the dangers women face if not given access to safe abortions, and will cite real-world examples and fears that mothers now face in Indiana because of the restrictive policies on abortion.
:15 alternate script
FINAL VIDEO CUTS
DOWNLOADABLE SOCIAL GRAPHICS
These downloadable social graphics are available on the Let's Talk About Abortion website along with suggested caption copy for each graphic. These graphics are intended to use on Meta (Instagram posts and stories, Facebook, LinkedIn).
HOLIDAY CONVERSATION GUIDE
The Holiday Conversation Guide was created to allow people to talk about abortion with their family and hometown friends in an effective but digestible and empathetic way. There are tips and tricks of what to say when feeling stuck, or wanting the conversation to respectfully end. Talking about abortion with your loved ones should be a respectful and productive conversation that leads to understanding. The social graphics help bring awareness to the conversation guide.
LETS TALK ABOUT ABORTION SOCIAL CASE STUDY
The LTAA Campaign included web, print, digital, social, and video. These social posts were meant to intrigue audiences and call them to visit Well Done's website to view the full case study.
